Are you over 21 years old?

Our products are intended for legal use only. You must be 21 years or older to browse this website and purchase our products.

Yes, continue No

Blog

Why So Many Dispensaries Are Failing at Social Media

Social media offers a great platform to advertise your cannabis dispensary, engage with customers, and even keep up with what other dispensaries are doing. But why are so many cannabis dispensary owners failing at it?  Well, it’s not rocket science, so it can’t be that hard, right? After all, numerous businesses in other industries are […]

Why So Many Dispensaries Are Failing at Social Media

Social media offers a great platform to advertise your cannabis dispensary, engage with customers, and even keep up with what other dispensaries are doing. But why are so many cannabis dispensary owners failing at it? 

Well, it’s not rocket science, so it can’t be that hard, right? After all, numerous businesses in other industries are doing it. So, what’s so different about this one? One of the reasons might be the restrictions placed on selling cannabis products on social media. 

Read on as we check out why so many dispensaries are failing at social media and how to avert yourself from making the same mistakes. But first, let’s look at the reasons why you should use social media to advertise your brand.

Why Use Social Media?

Improve Your Brand’s Recognition

Your cannabis dispensary is not just a business; it’s a brand. And like all brands, if you want to boost sales, you first need to be recognized. Creating regular posts allows you to connect with your customers on familiar ground. With time, this constant interaction creates a picture of credibility for your dispensary, and people are more eager to see what you have to offer.

Once your customers get more familiar with your brand, they are more likely to recommend your dispensary to their friends and family members. 

Improve Your Conversion Rate

There are more than 4 billion people on social media. That’s almost half of the world’s population. You can use it to target millions of people, some of whom will eventually visit your dispensary’s website, thus boosting your conversion rate. With the right advertising strategy, you can boost your sales tremendously.

Improve Brand Loyalty

If your cannabis dispensary is to stay afloat, you need a loyal customer base. Getting new customers is great. But without a cult following, even the best conversion rate won’t make much of a difference.

Being active on social media creates an open service platform where your customers can give feedback on your dispensary’s products and services. By listening to their opinions, you increase their satisfaction levels exponentially, and with that comes improved brand loyalty. 

Get Better Search Engine Ranking

Get Better Search Engine Ranking

Although a social media page won’t exactly improve your search rankings, it will certainly get you more traffic. Moreover, when people search for products advertised on your social media page, the chances are higher that your page will appear among the top search results.

Now that you know why you need to have a social media presence, let’s check out some of the mistakes cannabis dispensary owners make when promoting their dispensaries through social media and how to avoid them.

Why Are Cannabis Dispensaries Failing at Social Media?

Not Being on Social Media at All

It might sound pretty obvious, but it’s probably the most common mistake cannabis dispensary owners make. At the very least, you should set up a Facebook page for your cannabis dispensary. After setting it up, link your Facebook page to your dispensary’s website and start posting right away. With time, you’ll get a decent following and start reaping the benefits.

Only Posting Promotional Content

You’ve got your Facebook page all set up, and you’re making a few posts now and then. But the problem is, you’re only posting promotional content. Sure, you want to sell your products, but is that really all you have to offer? 

If every social media post you make is about a product you’re selling, your customers will eventually get bored. To keep them interested, you need to mix things up a bit. Sharing content that your audience will enjoy is a good place to start. You can give them a few tips on using different cannabis products for the best high or even share a funny story. There are no limits to what you can share; the bottom line is, keep them interested.

Not Posting Enough

Under-posters are the worst. Don’t be that company! If a potential customer wants to know something about your business, the first place they’ll check is your social media page. Now, what if they see that the last time you posted anything was a year ago? They might even think you’re no longer in business.

Maintaining an active presence is just as important as opening an account. You can’t have one without the other. Use a social media planner if you find yourself forgetting or are generally not up to it. With such a tool, you can create social media content in bulk, then set a posting schedule. This will enable you to maintain a decent social media presence, even when you’re too busy to do it.

Not Posting Enough

Ignoring Customers

Many customers look to social media pages for customer support and product inquiry. When you ignore their comments, they feel less appreciated. So, if you want to deliver exceptional customer service, don’t ignore them. 

Instead, check your comments section regularly and answer any queries professionally, in detail, and in a friendly manner. If you see a trend in a specific area generating lots of interest, consider posting content to address it. In the end, you’ll not only make your customers happy but also boost loyalty.

Inconsistent Branding

Imagine going to your favorite dispensary and finding a different name on the door. Would you even be sure you’re in the right place? The same thing applies to your website and social media branding. Having inconsistent branding across your online platforms can reduce your customers’ confidence in your brand significantly. To build their confidence, you need to be consistent.

For starters, your business logo should be your profile picture across all social media profiles. Next, you need to match your banners and colors. Your customers should get the same feeling from both your website and social media platforms.

The Bottom Line

Social media is taking the world of advertising by storm. It offers numerous ways to connect with your customers, build brand recognition, and boost sales. As such, it goes without saying that you should add it to your cannabis business’s marketing strategies and make sure you go about it effectively.