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What You Need to Know About the Pet CBD Business

The flourishing and continually evolving CBD market has created another very fascinating market subset for cannabis-pet CBD products. According to a new report, there is a mouthwatering business opportunity for pet products derived from hemp.  The pet CBD business has recorded more than $9.4 million in sales at dispensaries in Nevada, Colorado, Washington, and California […]

What You Need to Know About the Pet CBD Business

The flourishing and continually evolving CBD market has created another very fascinating market subset for cannabis-pet CBD products. According to a new report, there is a mouthwatering business opportunity for pet products derived from hemp. 

The pet CBD business has recorded more than $9.4 million in sales at dispensaries in Nevada, Colorado, Washington, and California combined. This was in less than two years. Another interesting finding is that it will cost twice as much to buy a CBD dog treat than an average dog treat. 

What does this mean for cannabis retailers? Understanding the rapidly evolving landscape in the pet CBD business is critical for cannabis retailers who wish to capitalize on this emerging, profitable market. Read on for more insight.

Effects of CBD on Pets

No Placebo Effect

With pets, CBD produces no placebo effect. The animal does not know what CBD products are and the desired results. So, it’s only CBD’s pharmacological effects that bring pain relief and not the pet’s expectancy. 

Therapeutic Value

Some pets freak out at the sound of fireworks or thunder. Some hide pitifully in the corner when writhing with arthritis pain. Others deal with excruciating rashes that won’t go away. CBD can help treat all these conditions in pets and much more. 

No Intoxication

Remember that the CBD used on pets is harvested from hemp plants. They are cousins to marijuana plants. Cannabis harvested from hemp plants is rich in CBD and low in THC. Thus, CBD hemp oil delivers all the health benefits to the pet without any of the intoxication associated with THC.

Activate Endocannabinoid System

Cannabinoids present in the hemp plant activate a pet’s endocannabinoid system (ECS). When consumed, the CBD interacts with the ECS by binding onto the animal’s cannabinoid receptors. As a result, the pet functions at optimal health levels, with the CBD delivering therapeutic value. 

The potential of CBD products in improving pets’ health has prompted entrepreneurs to look for ways to start up a CBD venture. Of course, the industry has its fair share of challenges in terms of the evolving regulations, but the opportunity is massive.

So, what should pet CBD retailers keep in mind?

Activate Endocannabinoid System

Build Networks

Advertising and selling CBD pet products is not the same as for any other product. You can’t do it on eBay or Amazon. Similarly, using paid ads on social media sites is practically impossible. The best way to market your products is through an organic search strategy and customer loyalty programs. 

One common thing among pet owners and cannabis enthusiasts is they forge networks of avid supporters who share advice and experiences. So, cannabis retailers can take advantage of these networks. 

Ideally, start by joining these pet-owner groups and online message forums. Advertise your pet products there. You can even offer free trials. Soon, word of mouth will spread your business name. A couple of recommendations on pet-lover groups can make your pet CBD products boom.

Well Thought Out Ingredients

Keep in mind that CBD pet products are not meant for people. This might appear obvious. However, trying to sell CBD pet products without taking into account the individual ingredients is likely to fail. You want a complete range of healthy ingredients. You don’t want ingredients that show little concern about the end-user, in this case, the animal. Your list of ingredients should include:

High-quality CBD

Dogs, for example, are more sensitive to Tetrahydrocannabinol (THC) than human beings. Negligible THC amounts that won’t cause any intoxication in humans can lead to strong psychoactive effects in dogs. So, success in the pet CBD market requires more quality CBD and less THC content. 

No Sweeteners or Grain-based Fillers 

Besides CBD content, the other ingredients need scrutiny as well. Cannabis retailers should steer clear of CBD products that include ingredients unsuitable for animals. Potential red flags are ingredients like sweeteners, grains, and fillers. Pets don’t naturally eat these things. A good product should contain ingredients that occur naturally.

Take a closer look at the peanut butter ingredient. Peanut butter is any dog’s favorite treat, and it’s a familiar ingredient in CBD dog treats. You may find an artificial sweetener called xylitol that’s added to some peanut butter. But it is extremely lethal in dogs, so avoid it at all costs.

Third-party Testing

Third-party Testing

The key to making inroads in the CBD pet market is to take third-party laboratory tests of your products. This acts to certify the safety of your pet products. You want to stand out from other CBD pet retailers. The trick is to stock products that can pass the scrutiny test by cannabis regulators and well-informed pet owners. 

Ideally, put QR codes on all your products. This way, any potential customer in your store can scan the code using their smartphone and see lab results within minutes. 

Certifications

Consumers always feel at ease when dealing with a certified retailer or product. Consider pursuing different quality certifications, including:

  • USDA organic
  • FDA facility registrations
  • Good manufacturing practices

These certifications will go a long way to inspire confidence in pet owners about the quality of the CBD pet products they are purchasing from you. 

The Bottom Line

CBD isn’t only meant for humans. Pet owners want the best for their animals and are willing to spend on CBD products to bring pain relief and overall health to their pets. Following widespread state cannabis legalization, the pet CBD market is growing exponentially with impressive sales revenue. 

At the moment, there’s a significant momentum. Many entrepreneurs want to snap up a slice of the pet cannabis market pie. Performing due diligence on industry regulations and product safety plus creative marketing will set your venture up for profits in the pet CBD business. You want to be a leader and not part of the herd. So, take note of the abovementioned tips to understand the pet CBD market and earn more from this booming niche.