The Art of Marketing Marijuana

The big marijuana boom has brought about all kinds of new businesses. From dispensaries to recreational cannabis stores to growers, all of these marijuana businesses need to know how to promote and advertise their products while complying with rules and restrictions. It helps to learn the art of marketing marijuana so you can attract the right people to your business and increase your profits.

You will face some boundaries when it comes to marketing and promoting your marijuana business. For instance, Google and Facebook generally don’t allow marijuana ads, and things like billboards and TV advertisements are usually out of the question. However, there are still tons of successful ways to build some buzz around your brand. Here’s a guide to the art of marketing marijuana.

Build A Strong Brand

One of the key parts of marketing marijuana is building a strong brand. The more that time goes on, the more marijuana companies pop up. As such, you need yours to stand out ahead of the others when it comes to getting customers.

Many things go into building a strong brand. First, you’ll need to pick a catchy business name along with an eye-catching brand logo. Making the right choices here can have a huge impact when it comes to boosting your brand recognition.

But branding goes beyond just your name and logo. You should also consider your company’s goals and motto. Sticking to a clear unique selling point, such as having the cheapest products, the fastest delivery, or the widest product range, can help your brand build a reputation fast. 

You should also always take care of customer queries and complaints as fast as possible- good service will result in your brand spreading through word-of-mouth whereas bad service could ruin it.

Target The Right People

Another one of the major parts of marketing marijuana is knowing who to target. While marijuana is becoming increasingly accepted, there are still certain demographics that you’ll likely have more luck with than others. Focusing your efforts on a particular target market can yield much better results.

For example, many dispensaries focus their marketing on attracting older users. There are now many seniors who use marijuana to help with issues such as arthritis, glaucoma, inflammation, and other issues. Some cannabis stores might want to focus their efforts on local college students who smoke weed for recreational purposes. Think about who you want to attract and how you plan to do it– it can make a big impact on your profits.

You don’t necessarily have to focus on one particular target. While focusing on one can often help with branding and marketing, you might want to launch multiple campaigns aimed at different sections of the public. Just think about ways you can market your products successfully to the right people.

Use The Internet To Your Advantage

When it comes to marketing marijuana, the internet is crucial. There are restrictions on promoting marijuana when it comes to various traditional methods of advertising, such as using billboards or TV advertisements. Luckily, there are now tons of digital strategies and tools you can use to your advantage.

One of the best things you can do is ensure your marijuana business has a professional website. Many people nowadays find businesses by finding their website first. Some businesses even sell online, although this can be tricky for marijuana businesses. Nonetheless, you can still display your menu, explain why customers should choose your company, and encourage them to visit.

You should also take advantage of the wide variety of business directories out there. Registering your business on Google My Business is a great start- more people will find your website as well as your physical location on Google Maps. You should also work on improving your search engine optimization so customers in your local area can find your site more easily.

Take To Social Media

Another one of the most helpful digital tools for marketing marijuana is social media. There are now many social media platforms each with something slightly different to offer. If you use these platforms well, you can bring your company to the attention of many new people.

For example, you might want to start a company page on Facebook. This is a great place to advertise sales promotions and deal with customer queries swiftly. Twitter is similar, only focused more on shorter, punchier posts.

Instagram and Snapchat are great places to market your business with visual content. You might want to send out high-quality product photos or even consider other types of content like infographics and videos.

Of course, there are many other social networks you can consider. Linkedin is great for companies that deal with other businesses- it also makes your business look more legitimate. YouTube is also a fantastic platform for making video content. Make sure you post enticing content on social media regularly and utilize hashtags focused on marijuana.

Use Custom Branded Products

It always helps to build some buzz around your business by boosting your brand recognition. One of the best ways you can do this is with custom branded products. The more people see your name and logo on products people use, the better.

The great thing is that you can even get custom branded cannabis products. Weed users often buy things like Grinders, Rolling Papers, and Lighters as add-on purchases when they buy weed. Offering these won’t just satisfy your customers, but it’ll also bring your brand to the attention of new people as your customers use your custom branded products.

You can use custom branded products in other ways, too. For instance, some companies attend events and hand out custom branded products as promotional gifts. They could also be included as a gift for purchasing a certain amount. Whichever way, make sure you have some custom branded products for your company.

Conclusion

Marketing marijuana can be tricky sometimes, but there are many successful ways to do so. The art of marketing marijuana involves building your brand, targeting the right people, and making full use of the digital tools out there. 

Build a strong social media following and get your brand out there with custom branded products and you should be gaining customers in no time. If you need help with promoting your brand, you can find guides and order custom branded products at Cannabis Promotions.