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SEO for Dispensaries: 10 Tips to Increase Your Rankings

Running a dispensary isn’t just about offering the greatest cannabis products and top-notch customer service – although these things are important. If you want to get people through the door in the first place, you must work hard on promoting your dispensary using the most effective marketing methods available. While cannabis businesses are restricted from […]

SEO for Dispensaries - 10 Tips to Increase Your Rankings

Running a dispensary isn’t just about offering the greatest cannabis products and top-notch customer service – although these things are important. If you want to get people through the door in the first place, you must work hard on promoting your dispensary using the most effective marketing methods available.

While cannabis businesses are restricted from using various traditional forms of advertising, digital marketing methods can work wonders for building some buzz around your brand and attracting customers. Methods like social media marketing and email marketing can work well, but using SEO for dispensaries is the best way to optimize search rankings.

Every cannabis business these days should already have a sleek, professional website for promoting their products and engaging customers. However, you’ll want as many potential customers as possible to see your website. That’s where search engine optimization (SEO) comes in. Using the right SEO strategies can help you attract more users to your website regularly and even convert them into customers.

Want to know how to use SEO for dispensaries? Here are 10 of the best tips to increase your rankings and gain more dispensary customers.

1. Optimize Your Website For Mobile Users

A well-made website is one of the greatest assets a dispensary can have for effective marketing. Not only is your website good for showing off your dispensary menu and letting customers know what you offer, but you can use it to attract all kinds of new customers from Google. With that said, you need to make sure your website is optimized for mobile users.

Many consumers these days find companies while browsing their portable devices. For instance, people on the go might quickly check their smartphones to find the closest local dispensary. Many people also use tablets to browse local businesses and find the products that they want.

Making sure your website works well on portable devices can work wonders. People can swiftly find your dispensary and scroll through your menu and content straight from their phone or tablet. Plus, people will be more willing to browse through multiple pages on your website and stay on your website for longer. All of this results in higher search rankings.

Optimizing your website for mobile users involves improving the loading times, using large navigation buttons, and ensuring that content is easy to read and scroll through even on portable devices. If you haven’t already optimized your website for portable devices, you might want to reach out to a professional web design service to help you.

2. Carry Out Extensive Keyword Research

Optimizing your SEO involves targeting a range of highly searched keywords to attract your target market. However, simply guessing what keywords you should use won’t work. Instead, you should use a range of keyword research tools to make sure you’re targeting the best keywords possible.

You might want to start with Google Keyword Planner. It can help you find out what kind of keywords people are searching for and how successful you’ll be in targeting them. You can also use various other free keyword research tools, such as the Ahref Keyword Generator and WordStream’s Keyword Tool.

While targeting popular keywords can help, it’s best to focus on keywords with less competition. For instance, while it’s hard to become the #1 result for “best cannabis dispensary”, you might find more success targeting highly specified long tail keywords like “best organic THC gummies”. It also helps to focus on local keywords, like “top dispensary in Aurora, Colorado”.

Ideally, you should generate a list of high-quality keywords and search terms to target. Not only can you include these keywords in your website content and product pages, but you can also generate blog posts specifically targeted at popular search terms and long tail keywords. Over time, you’ll notice more people discovering your website via searching these keywords.

Carry Out Extensive Keyword Research

3. Create SEO-Friendly Guides For Cannabis Consumers

Many cannabis consumers search for helpful guides on the best types of products to buy, how to use them, how much they should take, and where to buy them. As such, one of the best ways to improve SEO for your dispensary website is by creating detailed, SEO-friendly guides for potential customers.

For example, if you offer a wide range of cannabis oils and tinctures, you could write guides answering questions like “Are Cannabis Tinctures Better Than Edibles?” “What’s The Best Dosage For THC Tinctures?” and “How Do You Take Cannabis Oils?” You should apply the same strategy for various other types of cannabis products.

Your keyword research can also help with this. If you find that tons of people are searching for answers about marijuana edibles, you can write blog posts answering their questions. Incorporate long-tail keywords into your blog post titles and you’ll quickly attract a large viewership from Google and other search engines.

4. Write Top Lists For Cannabis Products

Another one of the best ways to optimize SEO for dispensaries is by writing top lists of cannabis products. When looking for the cannabis products they want, many consumers take to Google to search for the best strains, edibles, concentrates, and tinctures for their specific needs. Creating lists can help you attract these kinds of customers.

Getting specific with your lists can help. For instance, while you’ll face a ton of competition on Google for keywords like “best cannabis products”, you’ll face less competition for long-tail keywords like “best marijuana tinctures for inflammation” or “best-tasting edibles for recreational use”.

Creating lists of different types of marijuana strains can also help. Many people search for the best marijuana strains based on type, effects, potency, flavor, aroma, and various other factors. As such, targeting these kinds of search terms can help you attract many viewers from Google and bring your dispensary to their attention.

5. Use High-Quality Writing And Images

High-quality content can go a long way in improving your search engine optimization. Naturally, your writing should be clear, grammatically correct, and engaging. Using informative copy will impress users and keep them on your website for longer. Using keywords effectively without spamming them can also help improve your SEO significantly.

The images that you use throughout your content are also important. For instance, if someone is browsing your product pages, offering a range of high-quality product images is much more likely to impress them. You should also optimize your images by adding keywords to your image metadata.

When you optimize your images for SEO purposes, you might even find that people discover your website via Google image search and other image search engines. As such, you might want to take some top-notch photography of your dispensary and your product range to use throughout your website.

Use High-Quality Writing And Images

6. Optimize Your Product Pages

Offering an online menu for website visitors is one of the most effective ways to bolster your sales. Even in states where marijuana delivery is still prohibited, dispensaries often feature online menus making it easy for customers to order products for collection. Some dispensaries use platforms such as Weedmaps or Leafly to create and embed their dispensary menu, but other online shopping cart platforms can also work well.

In addition to making it easy for your customers to order products, you can also use your product pages to improve your dispensary website SEO. Optimizing your product page titles,  the images you use, and your product descriptions can help significantly increase your search engine rankings.

Featuring the brand, product type, strain, flavor, and other helpful details can help improve your product titles. Make sure that each product title is unique and also be sure to optimize the website URLs for SEO purposes. Your product descriptions should be informative and engaging, and feature highly-searched keywords. You should also include high-quality images complete with helpful metatags to boost your SEO potential.

7. Add Links To Your Content

Another one of the most effective dispensary SEO strategies is to include internal links throughout your content. Internal linking has a couple of major advantages for search engine optimization. For one, it’ll often ensure that viewers stay on your website for longer. On top of that, hyperlinking your pages using targeted keywords can improve your search rankings.

For instance, if you write a guide about the best ways to use cannabis gummies, you can include links to some of your product pages, using your SEO-friendly product page titles as the link text. You should also include links to other blog posts to keep your viewers around. It also helps to include a link to your homepage or online shop at the end of each blog post.

External links can also help. Adding a few links to high-quality websites in your content is a good way to improve your SEO. Attracting inbound links from other websites can also be incredibly effective at improving your search engine rankings.

8. Optimize Your Titles And Meta Descriptions

Optimizing your page titles is one of the most important steps for improving your dispensary website SEO. Keep in mind that your page title is the first thing that people will see when they find one of your pages on Google. As such, each title should be descriptive, easy to read, and capable of catching peoples’ attention.

Longer titles get truncated on search engines. As such, you should try to keep your titles at around 50 to 60 characters in length. You should also include your target keyword in your title – this will help you get the search results you’re looking for. However, your titles should still be unique and enticing enough to get as many people as possible to visit your website.

You should also optimize the meta description for each page on your website. Your meta description is the short, informative summary that people see under your page title on search results. Including your target keyword can help, but you should also make sure each description is interesting enough to get people to click.

Optimize Your Titles And Meta Descriptions

9. Create A Google Business Profile

Creating a Google Business page for your dispensary is arguably the best thing you can do to attract customers and bolster your SEO. By filling your Google Business profile with your dispensary name, address, and website URL, you can attract tons of local customers who will find your business simply by searching local dispensaries.

You should also put work into optimizing your Google Business profile. For instance, adding high-quality images of your dispensary interior and products will attract customers who find you via Google Maps. You should also add your phone number so potential customers can contact you if they have questions before visiting.

Attracting positive reviews for your dispensary is also an excellent way to improve your success. If you have consistent 5-star reviews from customers, people are more likely to visit your business when browsing local dispensaries on Google. Highly ranked businesses are also more likely to feature highly on Google search results.

10. Monitor Your Website Analytics

If you want to continuously improve your SEO success, collecting analytics is one of the best things you can do. Using Google Analytics can help you discover how people find your website, how long they spend on each page, and a variety of other valuable metrics you can use to bolster your results.

Google’s Search Console features are particularly helpful. These can show you exactly what keywords and search terms visitors used to find your website on Google. In many cases, you can use these results to optimize your website SEO. You can also use these results to plan new keywords to target in your future content.

Collecting other kinds of analytics can also help. For instance, collecting inventory metrics for your dispensary can help you identify popular products and product types. You can then use this data to create targeted blog posts for your website to attract new customers.


Effective SEO for dispensaries is crucial if you want to keep attracting customers, stay ahead of the competition, and build a strong brand reputation for your dispensary. While your SEO strategy should start with building a high-quality website for your cannabis dispensary, you should also use the best SEO tips to increase your Google rankings.

With that said, optimizing your search engine rankings isn’t the only way to market your cannabis dispensary successfully. You should also use other strategies, such as working with social media influencers and using custom-branded cannabis products to expand your brand reach. For high-quality branded products and a range of guides for promoting your cannabis business, visit Cannabis Promotions.