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How Will Online Weed Shopping Affect Dispensaries?

The CBD industry was running on a conventional model for retail sales up until a few months ago. There was a heavy reliance on physical foot traffic and walk-ins. Retailers had to deal with very strict online marketing and delivery regulations. Additionally, physical shops were essential in educating customers about the products and services. But, […]

How Will Online Weed Shopping Affect Dispensaries?

The CBD industry was running on a conventional model for retail sales up until a few months ago. There was a heavy reliance on physical foot traffic and walk-ins. Retailers had to deal with very strict online marketing and delivery regulations. Additionally, physical shops were essential in educating customers about the products and services.

But, in the wake of the coronavirus, these idiosyncrasies were overturned almost immediately. CBD dispensaries countrywide had to take their operations to online platforms. As we speak, most retailers have moved online. They are enjoying the benefits of e-commerce and tech-driven solutions to doing business. The pandemic has forced brands, retailers, and industries to deal with growth obstacles. This requires finding new inventive ways to boost sales.

New Trends

In the recent past, CBD tech companies have supported this increased digital demand. This has been achieved by unveiling new tools. They help to streamline the CBD retail sector and assist dispensaries and brands in maximizing their resources. One brand that does this is Jane’s Technologies, which has opened up modules of its company called Digital Merchandizing and Brand Portal. These modules help brands and consumers to deepen their relationships while promoting sales.

Brand Sites

Currently, marketing and retail regulations restrict brands from selling their products to consumers directly. This creates unnecessary obstacles for retail customers and companies as well. To eliminate such barriers, platforms integrate several dispensaries with brand websites and direct customers to retailers near them that have the brand’s products. You can make your transaction with dispensaries without leaving the brand’s website. This indirect-to-consumer model is one of the numerous ways that dispensaries and CBD companies, in general, are retrofitting new solutions to keep up with changing times.

Digital Merchandizing

Another aspect that will change the way dispensaries operate due to online weed shopping is the reduction of digital marketing expenditures. New online applications accomplish just that. This e-commerce service allows for advertisement of a brand’s product on the dispensary websites that currently have their inventory. Additionally, this service drives brand marketing return on investment (ROI). This is achieved by integrating algorithms that come up with promotions after analyzing customer preferences, tastes, and purchase history.

Digital Merchandizing

Database Synchronization

If you own a CBD dispensary, you have to ensure that your inventory management system is flawless. One of the solutions that have emerged to solve this problem is the SMART HUB platform. Despite the great digital advances in the CBD industry, it is common to see dispensaries still using multiple POS systems at the same time. They then spend numerous hours updating their inventory manually. 

A solution such as SMART HUB eliminates this issue. In the online shopping arena, this solution is perfect for your dispensary. It can integrate data across multiple providers in a seamless way, giving dispensaries the ability to give an updated and standardized inventory to customers. This is especially important if your dispensary sells products on different online platforms. 

If you use two or more online sites, this technology is perfect. It automatically updates the digital menus on all the websites in real time. This allows your bud-tenders and customers to know exactly what is in stock at any time. Since migrating to online platforms is inevitable for CBD dispensaries, this will increase efficiency so you can stay ahead of the competition.

It Will Better Promote Your Physical Dispensary 

Moving your CBD business online does not mean shutting down your old dispensary. On the contrary, it will drive more customers to your doorstep. This is due to increased visibility. Your actual dispensary should be complemented by an online version. This helps your business in reaching a wider market. Furthermore, most people nowadays do most of their shopping online. The CBD market is no different.

Lower Operational Costs

One of the biggest effects of moving your dispensary online is seen in the operation costs. They get reduced hugely. They include costs for things such as storage space. You do not have to store a huge amount of products with you. When customers shop for CBD products on your online site, you do not have to have them with you. You can get it from the supplier and deliver it. Better yet, you can make arrangements for the supplier to deliver it directly to the customer. This lowers your administration costs and ensures faster delivery and less paperwork for you.

Improve Your Dispensary’s Image

Improve Your Dispensary’s Image

In this day and age, businesses that want to look professional should have an online presence. During the coronavirus pandemic, countless websites were created. For capturing the attention of customers from the comfort of their lives, online sites are very effective. 

If you have moved your CBD dispensary to an online site, you are perceived as a tech-savvy and professional business worth trusting. Furthermore, the more your customers purchase CBD products from your online site, the more it reflects on your overall business. This is because most online shoppers tend to decide after reading reviews from customers on your website. The more positive reviews you have, the more you will sell.

Final Thoughts

In today’s digital world, moving your business to online platforms is not a choice but a necessity. Your dispensary has a better chance of succeeding if you have an online shop to sell your merchandise. A lot of CBD product users are of an age that relies heavily on technology such as smartphones, iPads, laptops, and others. Most of the purchases they make in their everyday life are made online. It is therefore important to capture this market with an online CBD shop for your dispensary.

To find out more on how the trend of online weed shopping can affect dispensaries, visit Cannabis Promotions for more information.