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BlogIf you’re trying to market your marijuana brand, then working with influencers can work wonders. Since marijuana businesses often face restrictions when it comes to traditional forms of advertising, digital marketing methods are essential for boosting your brand. And while you’ll have a hard time using Facebook or Google ads, there are plenty of marijuana-friendly […]
If you’re trying to market your marijuana brand, then working with influencers can work wonders. Since marijuana businesses often face restrictions when it comes to traditional forms of advertising, digital marketing methods are essential for boosting your brand. And while you’ll have a hard time using Facebook or Google ads, there are plenty of marijuana-friendly YouTube channels, social media pages, and podcasts that can help you promote your business.
Influencer marketing is arguably the most effective way to market your brand in 2020. Many consumers look to their favorite YouTubers and Instagram stars for recommendations on the products they should buy and the services they should use. Many smart businesses now reach out to influencers to help them promote their products and services to their target audience. Here’s how marijuana brands can work with influencers.
If you’re not sure about where to start looking for marijuana influencers, Instagram is a great place to start. Instagram has become an incredibly powerful source for influencer marketing with users catering to all kinds of interests, including marijuana.
Marijuana companies looking for a way to instantly get their brand name out to thousands of people should look for popular marijuana-based Instagram accounts. Examples include TheLittleBeast, TheAliceMoon, EliasTheodorou, and JasonPinsky, but you can find plenty of others.
Cannabis influencers on Instagram post all kinds of cannabis-related content to tons of enthusiastic marijuana lovers. Companies often work with these influencers by offering free products for them to promote. Whenever they promote a cannabis brand or service, the post goes out to many new potential customers who are also likely to share the content to more users.
YouTube is also an extremely useful source for influencer marketing. YouTube is now the #2 most used website on the entire internet, right behind Google. It’s made up of millions of content creators focusing on everything from comedy videos to educational guides. And with so many channels targeted at special interests, you can find many popular marijuana-based channels.
The great thing about using YouTube to promote your brand is that it lends itself especially well to influencer marketing. Marijuana channels on YouTube often include product reviews and demonstrations of new products. All you have to do is offer your products to marijuana YouTubers to test out on their channel. Some companies even make long-term sponsorship deals with YouTubers for regular advertisements. It’s an extremely effective way to get your brand name out there to tons of viewers, both loyal and casual.
Some marijuana YouTube channels focus on strains and products whereas others focus on things like growing or vaping. Whichever way, you can easily find a YouTube influencer that would benefit your brand. A few examples of marijuana-based YouTube channels include StrainCentral, Canadian Cannabis, and Custom Grow, but there are plenty more out there worth checking out.
Another one of the most popular ways to promote your cannabis brand with influencer marketing is by contacting podcasts. Podcasts are long-form online radio shows focusing on all kinds of hobbies and interests. Whereas some podcasts focus on things like specific sports or TV shows, you can also find tons of marijuana-based podcasts.
Podcasts are another hot source of brand promotion, especially as so many are financially-backed by sponsorship deals. Podcasts often include a time slot during each episode dedicated specifically to promoting their sponsors, although they can also include the subtle use of branded products.
Marijuana podcasts often stream on multiple platforms including YouTube, Soundcloud, iTunes, and Spotify. As such, they can reach a massive listener base. Popular marijuana podcasts include Getting Doug With High, The Dude Grows Show, and The Pot Cast. Even Snoop Dogg and Mike Tyson have pot-based online shows. However, you may want to reach out to smaller podcasts first.
When it comes to influencer marketing, many brands might think the bigger the following, the better the results. But while influencers with larger followings will help bring your brand to the attention of more people, they’ll likely already have plenty of brands paying them for promotion and may require more money.
One of the best ways to utilize influencer marketing is by starting with smaller channels and users. For instance, you might have a hard time getting Snoop Dogg to promote your brand new marijuana startup, but a YouTube channel with 10,000 loyal and dedicated subscribers could be happy to take the opportunity without requiring a massive fee.
The same applies to all platforms. Instead of looking for Instagram celebrities or Twitter users with the largest followings, you might want to look for pages that have smaller yet loyal followings that would suit your brand perfectly. You’ll still gain many new customers and get a good return on investment.
When you reach out to influencers, it’s important to negotiate a deal that benefits both you and the influencer. Influencers with small followings may be happy to promote your brand while requiring nothing but some free products. However, those with bigger followings will often require some kind of payment.
Some influencers make a specific number of posts for a flat payment whereas some deals pay influencers based on a cost-per-click or cost-per-action model. The approach you should take largely depends on what works for both you and the influencer in question.
There are also many ways influencers can promote your products. For instance, they could post a link to your products on Instagram or a review of your products on YouTube. One of the best ways to promote your brand with influencer marketing is by giving influencers custom branded cannabis products such as lighters and grinders. If their followers see these being used by their favorite Instagram or YouTube celebrities, they’re likely to take an interest in your business.
Influencer marketing is extremely effective when used right. Marijuana brands should look for Instagram, Twitter, and YouTube pages that speak directly to their target market. If consumers see their favorite influencer using your products, they’re much more likely to check out your business and make a purchase. If you’re looking for high-quality custom branded cannabis products for your business, you can order them online at CannabisPromotions.com.