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When you see a checkmark, an apple with a bite out of it, or those golden arches, you immediately know which company they represent. You know what products they offer and whether or not you are a fan. Logos are an important part of any brand. But, when you’re a smaller business that hasn’t yet […]
When you see a checkmark, an apple with a bite out of it, or those golden arches, you immediately know which company they represent. You know what products they offer and whether or not you are a fan.
Logos are an important part of any brand. But, when you’re a smaller business that hasn’t yet reached the realms of global companies like Nike, Apple, and McDonald’s, it may be less clear why you need one.
Those in the cannabis industry may wonder if creating a logo is worth it for them as well. After all, dispensary owners and cannabis manufacturers may not feel they have the creativity and knowledge to make a logo. But logos are essential for every business. We’ll show you reasons why, offer some logo ideas, and give tips to help you make the perfect logo for your cannabis business.
Logos are essential for businesses, whether it is a small one or a mega-business. A logo helps you:
Though having a logo is essential for cannabis businesses, this industry will face some unique challenges. Creating a thoughtful, unique logo and overall brand in the cannabis industry is more complicated –and perhaps even more important – than perhaps any other industry.
Cannabis companies have to comply with many rules and regulations at a federal and state level. Each state has its own requirements and rules regarding everything from where dispensaries can operate, packaging designs, what needs to be on a label, and even logos.
When it comes to making a logo, here are some rules to keep in mind:
If you need help keeping up with the logo rules you need to follow, consider hiring legal counsel to help. This can save you time and give you peace of mind that your logo is cannabis-compliant. Having legal counsel can help you as you work to trademark your logo as well.
There’s a lot you can’t do when creating your cannabis brand logo, but there are still many things you can to create a unique and memorable logo that is legally compliant.
Here are some ideas to consider as you design your logo:
Once you have your new logo, use it! You’ll obviously want to put it on your website, but you can also use it to create custom, branded packaging. You can even put your logo on accessories that you can hand out as part of your marketing.
Once you have your logo, you have an important piece of your brand’s identity. Be proud and use it to make your products and your name stand out.