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Can I Advertise Marijuana Brands on Facebook?

Marijuana brands must look for impactful ways to market themselves to potential customers. Whether you’re a newly-formed startup or a long-running business, brand promotion is always important. Facebook advertising is one of the most effective forms of advertising in 2020. However, with strict regulations on how you can market cannabis, you might wonder- can I […]

Can I Advertise Marijuana Brands on Facebook

Marijuana brands must look for impactful ways to market themselves to potential customers. Whether you’re a newly-formed startup or a long-running business, brand promotion is always important. Facebook advertising is one of the most effective forms of advertising in 2020. However, with strict regulations on how you can market cannabis, you might wonder- can I advertise marijuana brands on Facebook?

While you might be eager to get an advertisement for your brand on one of the biggest websites in the world, Facebook has very strict rules when it comes to advertising marijuana brands. You’ll need to be careful about how you promote your brand and the language you use and, in many cases, your campaign will still be rejected. With that said, there are still many alternatives you should consider. Here’s a guide to advertising marijuana brands on Facebook and beyond.

Can I Advertise Marijuana Brands on Facebook?

Facebook is one of the biggest websites and social media platforms in the world. With over a billion active users each day, it’s one of the most valuable places to run an advertising campaign, especially as your advertisements will be targeted toward people who likely have an interest in your products or services.

With that said, if you’re running a dispensary or cannabis store, you’ll have a hard time advertising your brand on Facebook. Facebook has strict rules on what it can or can’t show and, unfortunately, marijuana advertising is highly restricted.

Although marijuana is now legal in various states, it’s still illegal on a federal level. Plus, even in legal states, there are strict restrictions on how you can advertise marijuana products. For instance, you can’t show pictures of marijuana buds or leaves, you can’t make your advertisements appealing to anyone under 21, and you can’t make health claims about your products.

Even if you comply with these restrictions, there’s still a chance your advertising campaign will be rejected. The same applies to Google, another major advertising platform. However, if you plan carefully and make your advertisement subtle yet effective, there is a chance you can use Facebook advertising for your marijuana brand.

How To Advertise Marijuana Brands On Facebook

How To Advertise Marijuana Brands On Facebook

If you’re looking to use Facebook advertising for your marijuana brand, you’ll have to be careful about exactly how you advertise your products. Keep in mind that there are laws regarding how you can advertise marijuana, and Facebook also has restrictions on what you can advertise and how.

Make sure you avoid making health claims about your marijuana products. It’s also best to avoid certain terms altogether, such as marijuana and cannabis. Avoiding images of marijuana or marijuana consumption is also key. If you can avoid setting off any alarms, you can potentially slip through and get a successful advertising campaign up on Facebook.

This is still risky and your advertising campaign may be rejected. If you’re eager to advertise your brand on Facebook, then it’s worth contacting a professional marijuana marketing service. They’ll know how to promote your brand effectively while remaining within the law.

Keep in mind that, while you might not be able to use Facebook ads, there are still many ways to promote your marijuana brand on Facebook and other social media channels. You might want to turn to more subtle methods of digital marketing to attract Facebook users.

How To Use Facebook For Your Marijuana Brand

Facebook has strict limitations on the advertisements it posts throughout its network. However, it’s still possible to promote your marijuana brand on Facebook without advertising. Many companies nowadays have Facebook pages for their brands. This has various purposes, including attracting people to your business.

Having a Facebook page for your marijuana brand helps you build a following over time. You can promote it on your website and other social media channels to encourage customers or clients to follow you. You can also use your Facebook page to offer instant customer service when a customer has a query or complaint.

It’s also incredibly useful for promoting your brand. Even without advertising your products, you can share content from your website, post news or promotions, and get involved in discussions using targeted hashtags. People will be drawn to your website and, henceforth, your brand. Ultimately, you can bring more eyes to your brand and gain new customers.

As long as your content is editorial and not strictly promotional, you won’t be breaking any rules. Facebook is one of the most powerful platforms for social media marketing, but the same approach can also be applied to other platforms such as Twitter, Instagram, and even marijuana-related social media platforms.

Other Ways To Advertise Your Marijuana Brand

Other Ways To Advertise Your Marijuana Brand

While social media marketing is a good way to introduce new customers to your brand, there are many other effective methods you should also consider. While traditional advertising is restricted, there are still many creative ways to market your business without breaking any rules.

Digital marketing is especially important. Building a professional website to market your products online can go a long way. Make sure you use SEO and content marketing to appeal to your target audience. That way, you can make your brand visible on Google without paying for ads.

You should also get your website listed on marijuana directories. As well as listing your business on Google My Business, you should also use marijuana directories such as Leafly and Weedmaps. These will help lead eager marijuana consumers in your local area toward your business.

Another one of the most effective ways to promote your business is with custom branded cannabis products. When people see your logo and brand name on things like lighters, grinders, rolling papers, and other smoking accessories, they’ll be enticed to check you out. You can sell these to customers or even give them away at cannabis events.

Conclusion

Advertising your marijuana brand via Facebook ads can be tricky. Any reference to marijuana, including images or text, might cause your campaign to be rejected. With that said, you can still use Facebook and other social media platforms to build a following and promote your business. 

You can also use various other forms of marketing to increase brand recognition and sales. If you need help promoting your marijuana brand, you can find guides, resources, and branded products at CannabisPromotions.