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The cannabis and CBD markets are getting crowded. As more places legalize the use of cannabis products in both the medicinal and recreational spaces, more companies are jumping on board the cannabis train. This can make it difficult for you to get the word out about your particular brand and attract buyers. Good marketing is […]
The cannabis and CBD markets are getting crowded. As more places legalize the use of cannabis products in both the medicinal and recreational spaces, more companies are jumping on board the cannabis train. This can make it difficult for you to get the word out about your particular brand and attract buyers.
Good marketing is the key to getting your brand noticed. Not only do you need to create a unique logo, craft a distinctive voice, make custom packaging, and adhere to all branding and marketing guidelines set forth by each state, you also need to find unique ways to spread the word on your cannabis products.
Though social media has traditionally been a great way to reach your target audience, cannabis brands do face some restrictions on these accounts. That means you’ll need to find more ways to share your product with others.
Affiliate marketing is not a new concept but is a must-do for cannabis brands. Let’s take a look at what affiliate marketing is, why you need it, and what companies you may want to partner with.
Though not a new marketing concept, more and more marketers are discovering the benefits this type of advertising has to offer. But what is it?
Affiliate marketing is a type of advertising model. In this model, third-party publishers work for a company to direct leads to its products or services. The third-party publishers are considered an affiliate and receive a commission based on the number of leads they generate. The commission they receive then incentivizes them to continue promoting the product and find new ways to share it.
Take, for example, an Instagram influencer. They may promote a favorite cannabis product or tea on their Instagram and have a link they provide followers to use to go buy that product from you. The influencer will then receive a commission based on how many people use that link and buy your products.
There are many reasons you need to make affiliate marketing a part of your marketing strategy, but two of the biggest ones are:
Keep in mind that while the fairly hands-off nature of affiliate marketing is usually a benefit, it does require you to give up some creative control over your brand. That’s why you’ll want to make sure you choose your affiliates wisely when you start.
You can use an affiliate marketing company to help you market your branded cannabis products. But anytime you partner with another company, you want to make sure you choose one that will work well with your business.
As you look around for an affiliate marketing company to work with, consider these factors:
If you need a place to start your search for an affiliate marketing company, here are a few choices to consider:
Having a strong brand identity is just part of the marketing you need to do for your cannabis company. You also want to make sure you reach your target audience. Affiliate marketing can help.
This low-touch marketing option utilizes a third party to post and promote your brand and your products (whether that be accessories or cannabis and CBD products). In return, they receive money for each sale they bring to your site. This method allows you to reach more people, a must in today’s cannabis industry.