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5 Tips To Design Your Marijuana Dispensary Logo

Every business needs a powerful brand logo, and marijuana dispensaries are no exception. While a good brand name and a clear brand identity are also crucial, many users will first become aware of your brand when they see your logo and, as such, you’ll need a logo that makes a lasting impression. You need to […]

5 Tips To Design Your Marijuana Dispensary Logo

Every business needs a powerful brand logo, and marijuana dispensaries are no exception. While a good brand name and a clear brand identity are also crucial, many users will first become aware of your brand when they see your logo and, as such, you’ll need a logo that makes a lasting impression.

You need to take special care when you design your marijuana dispensary logo. You don’t want a logo that looks the same as all the other dispensaries, but you don’t want something that looks shoddy or unprofessional either. The best logos are the ones that make people take notice while also conveying something unique about your company. Here are 5 top tips to design your marijuana dispensary logo.

1. Ensure That Your Logo Stands Out

Your logo is something that can be plastered everywhere from your storefront to your packaging. Therefore, you want a logo that’ll stand out and distinguish your brand from competitors. The best logos are ones that can catch people’s attention even if they simply see them on a bag while they’re passing someone in the street.

There are many ways you can make your logo stand out, and using colors effectively is one. Many brands choose logos that reflect their brand colors- often using these colors in the interior designs of their stores as well as on other marketing materials. Sometimes simplicity also helps- think of how popular brands logos such as Apple, Starbucks, or Pepsi make themselves instantly noticeable.

When you want a logo that stands out, it’s also important to make it unique. Although a green marijuana leaf will convey that you’re a marijuana brand, it’s been overdone to death by other cannabis brands. Instead, pick some eye-catching colors and a unique design that’ll grab peoples’ attention without being cliche or generic.

2. Make A Logo That Reflects Your Brand Identity

While your brand logo needs to be unique and eye-catching, you should also make sure that it reflects your brand in some way, shape, or form. If your logo can get across the message that you provide quality care for medical marijuana patients while still being subtle, you’re onto a winner.

There are a few ways that you can do this. Many brands base their entire logo around what they offer- hence why you’ll see so many brands that use marijuana leaves in their logo. Some brands might use a cross to denote that they’re a health-based business. However, you might want to go for something more unique.

Some logos are more abstract in the way they reflect their brand. For instance, a clean and professional logo can denote that your brand has high-quality standards. A wild and colorful logo can make your brand seem fun and unique. Think of how you want your brand to be perceived and try to incorporate this into your brand logo.

Incorporate Your Brand Name In Your Logo

3. Incorporate Your Brand Name In Your Logo

Another top tip for designing your marijuana dispensary logo is to include your name in your logo. Some brands are so recognizable that you can name them simply by seeing their logo without their name, but for upcoming businesses, it’s best to give people a way that they can easily identify you and look you up.

Some brands do this simply by tagging their name at the bottom of their logo. It’s best to use a font that fits with the logo and blends in well. You can also have the name wrapping around the logo in the circle or even going through the middle of the logo.

The best way to add your brand name to your logo is to incorporate it with the logo itself. If you can design a logo where your name blends into the image, then your brand name and logo will be even more noticeable. Whichever way, make sure that people can easily see your name so they can find your brand.

4. Invest In A Professionally-Designed Logo

An eye-catching logo is one of the most valuable assets that any brand can have, so it’s worth investing some money in it. While you might think that you can simply whip up a quick logo for your brand in Photoshop, it’s much better to get one designed by a professional service that knows all about branding and logos.

A professionally-designed logo will always look better than an amateur one. What’s more, these services can adapt your logo in many ways to fit branding materials of all shapes and sizes. You might even want to have a graphics design company design a few logos for you to see which you like best.

Keep in mind that this doesn’t mean you have to hand over control of your brand image to the service that you hire. You can give them rough plans for what you want your logo to look like, the colors and images you want to incorporate, and a general idea of how you want it to look. They’ll simply put your ideas into action and make a clean and professional logo to improve your brand.

Invest In A Professionally-Designed Logo

5. Choose A Logo That Looks Good On Branded Products

Your marijuana dispensary logo can be used in many ways. It can be placed on your storefront signage to help customers find you, it can be used on your website and social media pages, and it can even be used on your bags and packaging. However, one of the most effective ways to use your logo is by using branded products.

Custom branded products help build your brand identity fast. The more customers use these branded products, the more their friends and even people on the streets will see your name and logo. This can build brand recognition and loyalty fast- you’ll retain old customers and gain new ones as your logo becomes more recognizable.

Dispensaries can do this by investing in custom branded cannabis products. Every marijuana user needs accessories such as lighters, grinders, and rolling papers, so giving them essential products with your logo on them is a perfect strategy for building your brand. When you’re designing your logo, make one that’ll look exceptional on branded products. 

Conclusion

A good marijuana dispensary logo can make your brand stand out and help you build a strong identity and reputation fast, so take it seriously and keep these tips in mind. Build a professional, eye-catching logo and plaster it across high-quality branded products and you’ll build your brand in no time. For top-notch custom branded cannabis products, check out CannabisPromotions.com.