3 Marketing Tactics CBD Brands Need to Succeed

It’s crystal clear that CBD and its products have gained a perpetual market demand. They have been associated with many health benefits that have received scientific backup. Hence, they have become prominent among consumers of all ages. 

The market is, however, getting flooded by the year. This is due to the legalization of marijuana, resulting in the emergence of thousands of new sellers. And therefore, setting up a weed business is becoming more challenging than ever. But you can ensure that your business will pull in customers by using good marketing tactics.

Below are three effective marketing strategies that can elevate your business to a top spot in consumers’ minds. We have also discussed some of the things that you should avoid in CBD marketing.

Invest in Content Marketing

Disseminating information is a crucial strategy behind every business’s success. It builds trust and lures more customers on board. Blogs, specifically, have become essential tools in CBD business marketing. They educate consumers on the benefits of CBD and how to use it. Your content should be knowledgeable, engaging, and accurate to attract the right audience to your website.

Content marketing doesn’t just end at creating relevant content. It would be best if you shared it through different channels to reach a wide range of audiences. Social media platforms such as Twitter and Instagram are great platforms for sharing your content. However, they have regulated the advertisement of CBD and its products. You should understand and follow the rules of the media platforms that you want to place your ads if you want them to be approved. 

Use Influencer Marketing

Influencer marketing is a common strategy in contemporary businesses. It’s one of the fastest growing marketing tactics, thanks to the rampant use of social media. Numerous companies have confessed to having spent over 50 percent of their marketing budget on influencers. It’s an ideal option, as it gives your brand more recognition. It also boosts your chances of luring your target market into buying your products. 

Nowadays, people trust recommendations from third parties more than the brand itself. According to an article on Forbes, 58% of millennials are prone to purchasing from a brand that engages authentic personalities. They also like viewing sponsored content that is entertaining and useful. You can use this to your advantage to introduce your product to your target audience. 

Nonetheless, it would be best if you used the right influencers. Unlike most marketing strategies, influencer marketing demands a high level of trust between the influencer and your target audience. Choosing someone that the community trusts and engages with daily will boost brand awareness. It will also catalyze the conversion of followers to potential customers. Consumers trust that if their favorite social media celebrity loves the product, they will, too.

Remember to always be careful when choosing your influencers. Some of them purchase fake followers, making it look like they have a bigger fan base than they do. You can use tools like InstaCheck to check if their followers are obtained organically and if their accounts are genuine.

CBD Discounts and Promotions

After creating brand awareness and gaining customers, you should keep them glued to your products by offering discounts. It’s an occasional and short-term tactic that will boost your sales by a considerable margin.

A study conducted by Bizrate Insights claims that most consumers value coupons and discounts. This is particularly pragmatic in digital purchasing decisions. Younger consumers specifically are drawn toward items on sale. They are the greatest beneficiaries of discounts.

You should also have considerations for customers who purchase in bulk, maybe a tiny cut-off of the price or rewards after purchase. This can help your brand beat other CBD competitors. 

Another exciting way of promoting your brand is running loyalty rewards and affiliate programs. This will significantly boost your sales, as there will be symbiotic benefits from your relationship with the customers. You can be extra creative and use referrals. For each referral, you can have a designated discount. Such tactics will drive more customers to your business. They will also enhance the chances of existing customers coming back for purchases at your website. 

However, for your discounts and promotions to work, make sure that you advertise through online platforms such as social media. You can also use traditional methods like direct mailers and flyers. They are cheap yet effective ways of reaching your target audience.

What to Avoid in CBD Marketing

CBD marketing is a crucial but sensitive part of running your business. It’s essential to understand your product and its effect on your target market to avoid issues that might hurt your brand. That said, here are some of the significant factors to evade when executing your marketing tactics:

Avoid Medical and Health Claims

You may have come across endless blog posts that claim that CBD can mediate numerous medical complications and ailments. These include conditions such as cancer, epilepsy, and insomnia, among others. However, it’s recommended that you refrain from boasting with such claims. It may result in a shutdown of your marketing campaign by the FDA. According to the former commissioner of the FDA, Scott Gottlieb, making unproven marijuana health claims is illegal. This is because it might cause some patients to deviate from accessing appropriate therapies and medications.

Refrain From Untested Assumptions

It’s recommended that you avoid advising consumers on incorporating CBD in their daily health and wellness. A doctor should perform this role, not a business. Also, consumer reviews, social media posts, and other marketing tactics should be backed up by grounded sources.

Comply With FDA Rules

According to the FDA, all CBD products and marketing tactics should conform with the stated rules. Hence, it would be best if you are cautious while implementing your marketing tactics.

The Bottom Line

The CBD industry is growing exponentially, which calls for exceptional marketing strategies. This is because numerous sellers are creeping into the CBD industry, making it more competitive than ever.

Content creation, influencer marketing, and offering discounts are major tactics that will distinguish you from the other sellers. You should also refrain from making medical claims and advising consumers on the usage of CBD and related products. This will ensure that you abide by FDA regulations and your marketing strategies are up to par with the set restrictions.