How to Get More Followers on Your CBD Instagram Account

Want to get more followers on your CBD Instagram account without risking penalties? While paid ads are off-limits, organic, compliant tactics work wonders if executed thoughtfully.

In this guide, you’ll learn how to get more followers on your CBD Instagram account—focusing on audience-first content, strategic hashtags, giveaways, collaborations, and consistent engagement.

Whether you’re just starting or looking to grow your presence, these compliant strategies help you get more followers on your CBD Instagram account while maintaining quality and visibility.

In this article, we’ve compiled a few tips that will not only get you followers but also enable you to get a little advertising done while you’re at it.

Use Influencers

People trust information when it comes from a trusted source. This simple fact alone makes Instagram influencer marketing the most effective advertising method on the platform—and a great way to get more followers on your CBD Instagram account.

Instagram influencer marketing is pretty simple; all you have to do is ask a well-respected CBD brand to discuss your products on their page in exchange for a fee. The brand’s endorsement of your product will reach thousands, if not millions of followers who, in turn, will trust your products, thus enabling you to make sales.

Influencer marketing is still pretty tricky, though. For starters, you need to find an influencer who understands the value of CBD. You also need an influencer who is not biased by the common misconceptions about the product. Done right, this strategy can help you get more followers on your CBD Instagram account while also boosting brand credibility.

Stick to Posting

Instagram has strict posting and advertisement policies regarding CBD products. They won’t even let you do a little paid advertising. However, there’s still a legal loophole you can use to your advantage — posting regularly can help you get more followers on your CBD Instagram account!

Instagram won’t ban your account just because you made a regular post featuring information on CBD. However, they can shadowban you if you say the wrong thing in your post. For example, you might share a well-researched article from a reputable publisher on “the benefits of CBD” and encourage viewers to search for the best CBD products. But to get more followers on your CBD Instagram account, you’ll need to stay compliant with platform rules and avoid any language that sounds like a direct product promotion.

Although you’re not advertising your products directly, you’ll still get the masses interested. And since your followers already associate the information with your brand, you’re sure to get a more organic reach.

Engage Your Followers

Instagram advertising is all about finding legal loopholes. Although you’re not allowed to advertise your CBD products directly, some useful, engaging content might still get the job done.

Think of it this way: if you create unique, engaging content, you build strong connections with your followers on the platform. This approach not only strengthens loyalty but can also help you get more followers on your CBD Instagram account. That way, even if you don’t blatantly advertise your products, they’ll still remember you when they’re ready to buy CBD products.

You might be discouraged by the sheer number of CBD brands on the platform, but don’t let it deter you. The industry is still quite young, so there’s still plenty of time to make a name for yourself.

Your goal here is to make regular posts, repost content from other local businesses, and finally, boost your online presence and reputation in the CBD industry. While you’re at it, answer questions, go live, run polls, and develop a robust and well-defined personality for your brand on your page to get the most followers, comments, and likes from your audience.

Solicit User-Generated Content

Just because you can’t advertise your products doesn’t mean your customers can’t share. So, the next time you’re on the platform, encourage your followers to use your hashtag to post content of them in or passing by your shop, using your product, or engaging with your products or content. Doing this consistently can also help you get more followers on your CBD Instagram account.

As long as your content doesn’t break Instagram terms, it shouldn’t get deleted. Instead, it will make your brand more relatable and increase your reach. The more people see your posts, the better they trust your brand, and the more likely they are to purchase CBD products from you whenever they’re in need. But, most importantly, they’ll follow you.

Content Syndication

Like we said earlier, Instagram advertising is all about finding legal loopholes. And since their policy doesn’t restrict you from merely posting content about CBD, you can take advantage of this loophole by posting snippets from your blog. But, to make the information even more credible, try posting from a third-party source.

However, since you’re only allowed one link in your page’s bio, posting blogs to Instagram is quite challenging. To make this restrictive policy work to your benefit, try posting a CBD-related photo, then copy-pasting a section of your blog in the photo description. You can then add the article’s link in your bio and direct readers to learn more about the topic by visiting that link.

The better your content, the more people are going to be interested in your posts. In time, you’ll get to realize a massive following.

Share CBD-Related Photos

People are generally more attracted to photos than text. So, if you post photos and videos about your CBD products on Instagram, people are going to be drawn in. The resulting effect will be more followers who, in turn, might end up buying your CBD products.

Define Your Target Audience

People only follow you on Instagram once they find you fun, relatable, or educative. So, before you make any post, ask yourself:

• Who are you trying to reach?
• Where and when do they use Instagram?
• Where do they live?
• What do they do for a living?

Answering these questions will enable you to come up with the right kind of content that will reach the kind of people who are most likely to follow you. In this case, you’re looking for CBD enthusiasts across a wide demographic. So, a little creativity and content quality consistency are sure to get you tons of followers.

Conclusion: How to Get More Followers on Your CBD Instagram Account — Organically and Compliantly

Growing an audience doesn’t mean breaking the rules. To get more followers on your CBD Instagram account, prioritize valuable, compliant content—educational posts, lifestyle scenes, behind-the-scenes content, and visual stories. Optimize your bio with clear brand identity and relevant niche keywords.

Use a well-researched hashtag strategy that blends branded, local, wellness, and lifestyle tags—while avoiding any banned terms. Hashtags and geotags can help your posts reach new, targeted viewers.

Engage every day with followers and peers—respond to comments, reply to DMs, participate in Reels and Live sessions, and join niche conversations. Collaborations and giveaways—like tagging contests and user-generated campaigns—can bring dramatic follower growth. By leveraging these strategies, you can get more followers on your CBD Instagram account.. CBDistillery saw a +477% spike in weekly followers thanks to simple giveaway formats.